i'm neutral on bobby, but to say that he hasn't left his mark on activision or the video game industry would be a stretch.. he bought atvi when it was doing under $100mm sales and turned it into the largest 3rd party developer.. and you can say "aside from CoD and GH" but why would you discount 2 of the most successful franchises ever? The fact that the other titles haven't performed as well on a relative basis shouldn't take away from that success.
i also think it's wrong to judge him necessarily on development of the games, clearly he is not sitting in front of a computer programming and drawing art, but he's clearly done a pretty good job of rounding up talented developers and the merger with vivendi i would say is nothing short of a financial success.
i agree that blizzard operates pretty independently within atvi but mike morhaime and bobby are always on the road together so its not like its 2 separate companies
in terms of what bobby has claims on.. its a lot more than i could ever hope to have but i guess that depends on your viewpoitn
and nobody operates their business purely on an roi basis.. thats like saying you'd rather do $1 of sales if you can get 90% margin instead of $100 of sales with 40% margin.. you can operate your biz for RIO's but i'll take the $40 over the $0.90 any day..
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