Activision threatens to "stop supporting" Sony consoles.

[Ail]

jahheim said:
i think bobby's threats also very likely not going to happen, but not entirely impossible either.. @thethunder, 60% of atvi's operating profit comes from blizzard, so the entire console business is less of a focus for them (esp as they prepare for release of new starcraft, diablo, etc); also i think likely scenario is if they were in fact to cut GH and CoD from PS3 (which again i don't think they would do but just for arguments sake) it will actually drive a lot of incremental sales of the 360, which means PS3 loses even more mkt share, becomes even less attractive to other 3rd party developers, and adds even more pressure for them to cut price. downside to atvi is more incremental, clearly they are leveraging their strong game slate but obviously not going to bear the brunt of costs for the benefit of other 3rd party developers

 

Issue with 60% of the profit coming from Blizzard is that Bobby has actually very little claim on those as it's a known fact that Blizzard is mostly independant within the ATVI entity and that they were already generating that kind of money before the merger.

So Bobby has to grow the console business significantly if he wants to leave his mark on the company..

Because he can talk all day long about how ATVI kicks ass , fact is aside from CoD and Gh it is mostly due to something he had no impact on......

Heck if he wanted higher ROI he could close the Activision shop and just keep Blizzard running the show..