This is all a bunch of chest thumping...
In order for Sony to meet its goal forecasted goal to investors to ship 13 million PS3's in fiscal 2009-10 they have to cut price for the holiday season.
Sony has only sold 3.2 million this year so far. By September they will be at about 4... That means that they will need to sell 9 million consoles from September through the end of March... Last year they did about 6.2 million in that stretch. Given that Sony sales have declined this year over last, and it looks like 360 and PS3 will go head to head, and game for game in this time frame, it doesn't take a rocket scientist to see what Sony needs to do to try and meet their goal. Drop the price.
I find the Activision chest thumping to be pretty lame, because there is no doubt Sony needs to move on price. And I doubt there is any model out there that will show anything other then a price drop helping Sony meet its goal.
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