Just one small thing people need to realize is that the 13 million forecasted sales is just their preliminary forecast. Last year they had predicted over 12 million I believe (not sure exactly), but then lowered their forecast down to like 10 million which they just barely made.
What I am saying is they always predict high to start off with, and will likely adjust it lower just as they did last year.
I'm not saying there won't be a price cut because they surely need one and will likely be able to afford at least a $50 one soon, but even with a late cut I don't see any way of them making their 13M goal. Even a $100 cut and a slim before the holidays would only swing an extra million or 2, which would still put them short about 1 million short of 13M since their start of this year has been so rough.