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leo-j said:
"not even half way through the generation"

I hope that statement means that this generation will last until 2014 at the least

I sure hope so.  Improving the graphics doesn't result in greater sales.  The increased cost in developing next gen games will get scary as Ubisoft predicts next gen games will cost $60m.   Devs need to just innovate and create new experiences in order to broaden the market.

The delay in the next gen consoles could be a boom for PC games if people are real graphics whores.