Activision threatens to "stop supporting" Sony consoles.

[TruckOSaurus]

It will never happen.

The guy said they had better return on investment for the XBox 360 but that doesn't mean they don't profit from PS3 games. The guy just wishes he could make more money off the PS3 so he pushes for a price cut that would give him more potential buyers but as long as Activision is making money off the PS3, even if it's less than with the XBox, they're going to keep on making PS3 games.