Malstrom: Microsoft has lost control of the NATAL hype

[Shanobi]

Alterego-X said:

disolitude said:
Has this guy ever written a non-nintendo fanboy article?
In his eyes it looks like Nintendo = disruption.

Well guess what, Sega genesis = disruption towards then Nintendo empire in gearing the games to a more mature audience
Sony playstation = disruption for tecnology advancements and selling hardware at a loss.

Malstrom should really get off his Nintendo high horse...
Yes Nintendo is number 1 thanks to their disruption, but there was time when nintendo was being disrupted.

Dude, are you just using "disruption" as a synonym of "being successful"? 

 

The disruption theory is a very well defined business practice that involves finding and serving the least demanding customers, with products thats quality is too low for the core market, earn big profits in the expanded market, and later go upstream against the competitors and their sustaining innovations.

 

"tecnology advancements" are, by definition, the OPPOSITE of disruption. It is a sustaining innovation. 

"selling hardware at a loss" is called the "razor and blades model", another well-defined business strategy. Yes, it can work, but that won't make it disruptive alone. 

"gearing the games to a more mature audience" is either sustaining innovation, (making it better), or maybe "blue ocean strategy" (finding a new audience).  But unless thesee were crummy products for crummy  customers, it is not disruption.

 

If by "sustaining innovation", you mean all of the ideas that Nintendo's competitor's have swiped from them, then sure. I hope you don't mean that their innovation was pushing systems to have a graphical upgrade, 'cause I wouldn't call that innovative.

And I'd like to see where you got this definition of the blue ocean being about "crummy" products for "crummy" customers. Sounds like a bunch of sour grapes.

 

"

Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored. ^[3]

The corner-stone of Blue Ocean Strategy is 'Value Innovation'. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market. The authors criticize Michael Porter's idea that successful businesses are either low-cost providers or niche-players. Instead, they propose finding value that crosses conventional market segmentation and offering value and lower cost."

 

http://en.wikipedia.org/wiki/Blue_Ocean_Strategy   

 

Maybe I skipped the part where they said "crummy."