Thanks, john lucas for the input.
That "Guy" in my avatar is the Guy from V from Vendetta. We don't know his real name, but he is known for wearing that crazy mask, a Guy Fawkes mask. It comes from an English holiday; "Guy Fawkes Day", which is celebrated on November 5 of every year.
That Guy was known for attempting to blow up the British Parliament because he was upset with the government.
I forget if i just did the V for Vendetta thing because it was cool and it just happened to be a coincidence, or if I had put a lot of thought into my Avatar/Sig/Screen name. I'd like to think it was the latter 
Also, sometimes people just call me "V" because my real name starts with V.
Anyways, lets take a look at the Car industry. Its not a perfect split- lets take that out of the equation for now. Most people have cars and stuff. A company like Toyota or GM, for example, wants to build a mass market car, something that everyone can afford and buy. But there are several other companies like BMW or Porshe or whatever that only sell uber PS-Triple-like cars, which are super expensive, but also have lots of features too. They don't expect to have the same market share as Toyota, but they are still profitable.
And as for your HD-DVD/Blu Ray point, Aston, the winner of the format wars will depend on *you guessed it* THIRD PARTY SALES. We know the Toshiba/MS camp, and then we have the Sony Camp. Sony isn't going to win the HD War if it only released Sony movies on Blu Ray and nothing else. All the other companies will have to cooperate and release movies for Blu Ray too. And making two formats wouldn't be too bad.
A big company like EA releases third party games for all formats and seems to have no trouble making profit. If a system dies, then EA will just go ahead and release more games for a different system and life goes on.
Even if 10 consoles split the market, as long as there are enough 3rd party games to go around, then everyone should be happy. Unless the market consolidated to just one company, not everyone will be able to get all the exclusives anyways.
Iono, i think my original point was why there is so much brand loyalty and fanboyism when everyone can just choose what they want and talk about how much fun they're having instead of bashing each other for having a "kiddie console" or whatever.
