Squilliam on 16 June 2009
$100 GBP - 15% VAT = 140 U.S.D. So they would only cut the price that severely if they intended to cut the price of the Arcade in the U.S. to $150 (TBH I think they might)
But really it does depend on what their strategy regarding overall profitability and the PS3 are. Do they want to maximise profit from here on out or do they want to maximise market share and keep Sony weak? It also depends on the term we are talking about? Something which is unprofitable short term may be extremely profitable long term.
Tease.
