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Sony can't drop the price now (well, they can, but nobody expects them to), but they can cost reduce $100 faster than Nintendo can reduce $10 or Microsoft could reduce $30. I do agree losing exclusives is a potential threat to Sony, which is why I think they need to take them more seriously. So it took Nintendo 5 months to up production by 20%, yet during the next few months they will up production by 100% or more? Good to know. The only studios that need handouts are new studios. Sony's second parties can afford to create their own games. Insomniac and Factor 5 aren't exactly poor developers. What they can't afford to do is publish their games, or at least publish them as well as an established publisher. Sony's first party games are generally big sellers, but third party games can still breathe with them around, whereas with Nintendo platforms, people only buy them for Nintendo's games. Grammatical? Someone go ahead and get out the red pen and go all grammar nazi on me because if you find mistakes, I'd be impressed. Best case scenario is you'll find some runons.