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5 year cycle...right on the money. 360 came out is 2005, definitely due for a new console. Though this console still has shortcomings even compared to the current gen PS3. The PS3 has one single core CPU and one Cell CPU with 7 active cores + 1 core for redundancy. This new Xbox only has one 6 core CPU. Secondly, XBox Live is presumably still not free for the next Xbox. Thirdly, using the same media 3 generations in a row is lame. DVDs will not have enough storage for all next generation games. Disc swapping is so 5 years ago.