Erik Aston on 11 October 2007
If Mass Effect is a hit, Bioware should win reprieve. I mean, EA will still whore out the franchise, but Bioware themselves should be given free reign to establish new IPs, and not have to work on ports or cellphone spin-offs.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
