Early games had relatively obsolete game engines. I thought I read somewhere Half-Life 2 ran a bit worse, but Portal was about on par. It's likely Half-Life 2 made very little use of the Cell's SPUs, if at all and probably Portal had a bit more modern game engine.
The PS3 is not that hard to develop for, I think this is evident in the latest multi-platform games and especially for the exclusives.
For many types of games, the Wii is probably harder to develop for as it lacks the horsepower to easily accomplish what is expected in modern games. To offer something impressive, it's not unlikely it takes a lot of optimisation on the Wii, while a quick and dirty port to the PS3 still provides well better end results.
For PC developers the XBox 360 is easiest to develop for as both platforms use Microsoft tools, but cross platform middleware has matured enough on the PS3, so it should be just as easy to create a PC/PS3 game as a PC/360 at this point in most cases. I don't think even the Unreal engine is much of an issue on the PS3 anymore (upon which a large part of the 360 [timed/] exclusives are based on).
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