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How many times are we going to rehash this discussion?
It makes economic sense for them to subsidize the cost even now because they'll make it all back in licensing fees later on, if PS3 end up a massive sucess like Sony most likely would expect with a pricecut.
The PS3, and the X360 also, isn't just a console in the same way a Television isn't just a picture tube - it's a medium for content delivery. You know, Cable TV/Satellite also loses money when they give installation for free. The only difference is you're giving your money directly to the Cable TV guys, so you don't question it. Here, the route is a little less direct so the profit line/rationale isn't as obvious.
Sony has significantly less in the bank than they did before, but at the peak it was hundreds of billions (their gross revenue is bigger than Nintendo and Microsoft put together I think) A rediculously huge amount of cash that was truly frightening to think about. Heck, some companies like AMD are working with no profits for ages now and nobody complains about new Phenom pricecuts or something along these lines. Why? Because investors at the moment care only for grabbing a bit more of Intel's marketshare, profits later on.
How many of you are high Sony executives or investors to tell with sure what they will do?
