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While people always mention they're selling the PS3s at a loss,

It's still better to sell off their old stock, not selling them is an even bigger loss.

 

Plus, a PS3 in a customers hands is also a lot of potential exclusive purchases.

 

They want to release the PS3 slim, but once they release that, the chances of anyone buying an older machine will drop, unless there's a good price incentive.

 

Destroyer_of_Knights got it right.