Another price cut rumor..

[D_Boy]

Seihyouken said:

D_Boy said:
I'm getting tired of these rumors. There's always a price cut rumor....a price cut here, a price cut there...Sony's Number 1 objective is to make money. When they calculate that they can gain more money selling more consoles with a price cut than lose from the price cut...it will happen. Until then, they won't budge. Money talks....bullshit rumor walks.

Sorry. Reality isn't as simple as that. If that were the case, then no company would ever sell anything at a loss. While profitiblity may be Sony's primary objective, it's not their only objective. Marketshare is also an objective that is just as important as profitibility and Sony will act in a way that aspires to attain both.

I fully agree with that. But...they have been selling at a loss for a long time now. They are nearly at break even point...I think as soon as they reach break even point, they will drop the price to gain marketshare. As for now, marketshare is important, but having the funds to support that marketshare is even more important.