| D_Boy said: I'm getting tired of these rumors. There's always a price cut rumor....a price cut here, a price cut there...Sony's Number 1 objective is to make money. When they calculate that they can gain more money selling more consoles with a price cut than lose from the price cut...it will happen. Until then, they won't budge. Money talks....bullshit rumor walks. |
Sorry. Reality isn't as simple as that. If that were the case, then no company would ever sell anything at a loss. While profitiblity may be Sony's primary objective, it's not their only objective. Marketshare is also an objective that is just as important as profitibility and Sony will act in a way that aspires to attain both.







