I think that sony won. That's my opinion.
Their motion controller combines a camera with a wand, has both facial and voice recognision. And it can be used for all types o games because (as they said) it has "buttons"
Now beyond this, sony just kept showing things that interested me. As a ps3 and a psp owner i was happily suprised with all the content shown.
For the 360s conference, I think it convinced me I should get alan wake. That game seems pretty intereting.







