Sullla on 07 June 2009
Well, Sony can sell 13m PS3s this fiscal year, or they can work towards profitability for their gaming division. They certainly can't do both. Everything I've seen so far this year suggests that they are more interested in achieving profitability, which makes sense given the utter disaster SCE has suffered over the past three years.
Maybe Sony is playing coy; maybe they have price cuts, slim models, and "megaton" software surprises planned for holiday 2009. But they sure didn't show any of that at E3, and at this point those things are more wishful thinking than likely possibilities. I guess we'll have to wait and see, but I think Sony is in trouble right now.
End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)
