PS3 sales need to increase by 45% in the rest of the year...

[Million]

Squilliam said:

Million said:

1. That really has no relevance to the discussion ,.

2. We don't know how much the PS3 currently costs to make , but there have been rumours of a PS3 slim and we do know the Sony has a history is cost reduction and redesigning consoles so they've probably become more efficient at it , there's also a greater need for a cheaper PS3 which sony most likely recognise . My argument becomes relevant once (A) Sony cut's the price of the PS3 (B) Sony releases a PS3 slim.

 

Theres more to cost reduction than simply making changes. You have to sell a lot of consoles to really make back money on a lot of cost reductions. Also theres a question of their royalty fees to third parties such Nvidia, Blu Ray/DVD playback and whoever designs the XD ram and the custom nature of that XD ram and memory controller as well as the fact that they no longer manufacture the Cell CPU themselves and have sold off many patents, IIRC about the patents.

You probably have a better understanding of this than I do but what i'm confident of is that Sony probably wouldn't do anything that would signifcantly compromise their ability to reduce the cost of their console , they would have had in mind the measure and the mechanisms by which they would cut the costs of the PS3. Fee's can be negotiated downards , technologies will be improved and so on , like I said before Sony has a history in this which would have well prepared them for the unforseen .