What was the biggest joke of E3?

[Mr Khan]

I laughed at the Sony motion controller. Not because its a bad idea, but because their presentation of it wound up being so similar to both Nintendo's presentation of their tech (like how the Sony guy was showing Tennis and especially archery), and then with Microsoft's presentation (with the painting)

 

Certainly not intentional on Sony's part, just an unfortunate fact of them going last, but it made them look like a bunch of copycats