The Ubisoft conference proves that celebrities doesn't necessarily make a good show. That is the most boring pile of crap I've seen (but last year's Nintendo show is still the worst yet). And that guy from The Soup who was the host looked at the teleprompter 90% of the time.
But it doesn't help Nintendo having people like Reggie and Cammy as hosts either. They feel so fake and awkward, like a really bad american commercial with happy fake families telling how much they love each other.
I find Don Mattick to be annoying as well with the constant clapping, dude just stop it.
The Sony host seemed natural to me, he played along when people cheered (mocked) the Hannah Montana show, and didn't take himself too seriously. Also the audience was more active than in the other conferences. The Nintendo show had a lot of awkward silence...
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