Survey says: Sony is the “coolest” brand for teens

[theprof00]

Sardauk said:

theprof00 said:
everyone is confusing affordability with brand perception.
The post should have ended after Squill's, but obviously people are upset about this.

I think Japan is cooler than America, but it is not yet feasable for me to live there.
I think HD is cooler than SD, but I still don't have enough money.
I think Mitsubishi Diamante is cool, but Shelby Cobra is cooler. I'll probably only ever own a Mistubishi.

fanboys are so lame sometimes.

It is not about fanboyism here and even if the concepts are opposed, brand perception positionning has something to do with affordability.

or rather, unaffordability. That's part of a brand, I agree. Jaguar and other similar luxury companies wouldn't have the same image at a lower price.