Reasonable on 04 June 2009
It seems to be referring to the overall brand identify. In most brand reviews I've seen Nintendo and Sony easily rate higher than Microsoft. That's no offense to MS but when you remove Xbox (and Zune too I guess) from the equation you're left with a business company known for PC OS - hardly cool for teens I'd imagine.
Surprised it says coolest though - I'd have thought Apple would still be way up on back of iPod and iPhone, etc.
Try to be reasonable... its easier than you think...
