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Final Fantasy XI is not a failure to SE, the game cost around 20 Million USD curreny to create. So the game was profitable in 5 years after launch, and since then it has been nothing but profit. How in any way does that mean fail?

500,000 Subscribers with 2,000,000 active characters at the moment.

That means they are making no less than 6,475,000 a MONTH. And thats only saying they have 1 character per account. Which isn't true due to there being 2 Million characters active. They get an extra dollar per character on content IDs.