What was the *megaton* announcement for Sony?

[NJ5]

Bitmap Frogs said:

AkibaFan said:
Its funny peple are undermining Rockstar PS3 exclusive

yet last year the Bungie announcement was HYPED up so much.....their supposed new IP

isn't R* North as legendary as bungie?

Truth be told, thats the TRUE MEGATON of E3

 

They didn't have gameplay footage.

They even didn't have a cgi trailer.

But hey, Sony knows its customers.

Did they even have a screenshot or a description of gameplay?