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DMeisterJ said:

Any company releasing AAA for any holiday is to make the system a valuable product. Companies relase games to make money first and foremost and art comes second. AAA Titles are there to make immense amounts of money ( a la Halo 3) and to make a valuable product. What company doesn't want a valuable product? I'm failing to see the point of your post.

A company can strive for great art and great profit you know.  They're not mutually exclusive.