Gamerace on 08 October 2007
Never underestimate the power of Branding. Sonic isn't just a game character, he's a brand, so kids may know him from a cartoon and buy his game as a consequence. Or alot of people may have never played a Sonic game, but they know who Sonic is. So when they goto get a game, there's a sense familiarity (ie: safety) in getting the known brand.
