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Sonic the Hedgehog was a legend back in the SNES/Genesis days.

He was the Sega flagship character and he was on par with Mario despite being far younger.

I can't even count the number of Sonic vs. Mario articles you saw in magazines pitting one icon against the other because he was Mario's nemesis back in the day.

Finally, if Nintendo and Sega had swapped characters, it would be Sonic that would be plastered all over games today instead of Mario, true story (Paper Sonic, Tail's Mansion, Sonic Strikers Charged...).