It's all about the multiplayer... and creating your own stuff, for those interested.
Seriously, few games have made mutliplayer so seamless, and the joy of the game for me comes from inviting a couple of friends from my friends list to play with me, then knocking them into a pit of fire the first chance I get so I can nab some points before them.
For me, its all about dragging my friends around and slapping them up a bit while we slowly make our way through a level. We may fail the level a few times because of our shenanigans, but it was still a blast failing.
Hell, I remember one night when a few of us went back to my pod before going offline, and we ended up just messing around in the pod while chatting about stuff for over an hour before finally going to bed.
I have played this game far longer than any other game this gen, and its easily my favorite game released since Twilight Princess.
