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Gilgamesh said:

Wow that dropped quick, seemed like it was just yesterday that it cost $1500.

That should be the end of DVD players.

It will be the end price-wise. Now marketing just needs to ramp up demonstrating the differences. They did this last year and need to revamp the ad campaigns to really push BD this holiday. If they do this I could see a 50/50 split betweeen BD and DVD (max).