$14.5 Billion in Revenue for the 360!

[heruamon]

Dodece said:
Doing very rough math my calculator cannot handle numbers that high. Each console sold has on a average generated $834 in sales at retail. That means owners have spent in total over twice their original investment in the brand. Whether you like this or not that is worth bragging about. They are saying our customers buy.

This figure actually proves that the console is profitable in North America even if you subscribe to the notion that Microsoft was a twenty percent loss leader at the beginning of the generation. Even if you balance the loss lead out to fifty dollars across the board. Microsoft is obviously more then covering the loss with software and accessories.

We must remember that this is also including the now reduced price models. You can either say the guy who bought the Arcade for two hundred has spent over six hundred dollars more, or you can reach the more logical conclusion that the front end users are big time spenders. Though no matter how you parse this it is a fantastic amount or reinvestment.

Saying there is nothing to brag about is bullshit plain and simple. If Microsoft can maintain this level of revenue per console even with late adopters it can be viewed as nothing less then a huge gold mine, and even if you try to lay down the revenue to entirely games Microsoft still comes out well on top thanks to the success of their first party or published titles. Halo 3 has accounted for over four hundred million of this revenue alone.

Well said Dodece...the numbers speak for themselves, and it only helps to amplify M$'s boast of  CRAZY attach rates for the software on the 360.  In the next year, I think we will see M$ tweaking and improving the developer kits to push more people into working on 360 games, and in turn, extending this console's lifespan.  Also, M$ being M$, you can expect that the OS will take center stage for the next console, and basically, you'd just get a more powerful hardware side...making it a HUGE plus for developers.