This is just another forecast - one that is bound to be wrong.
Sony have denied the "67% shipment increase", because they know its wrong. They never shipped 6m for FY 2006/2007 (closer to 4.5m I think) - and we have no idea what their targets for the next FY are to be. 10m does sound reasonable though.
Again, its good for Sony that they are making so much money from TV's and other devices. I think this year they are likely to focus on squeezing profit from the PS3, rather than worrying about volume (BluRay sales, money from HOME, digital distribution games, cutting costs in the PS3 manufacturing, etc).
Makes more sense to worry about volume once the costs have actually dropped. But I may well be wrong ;)
A $3.5b profit for the year does seem excessive to me though - if they can manage this, they are doing really well.
Gesta Non Verba
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