I do not see Microsoft at fault here, and more to the point I do not see the argument that justifies the need for having multiple operating systems. The more systems there are the less fluent users will be, and the more technical problems will arise. The blanket statement that competition is good is not always the truth. Some markets need a standard barer, and you need not look any further then for example the railroad industry.
The industry functions, because a few large companies established standards such as gauge. Thanks to that trains could be made to a uniform design. Trains could transit large distances. Plus the standardization allowed for real price reductions and efficiency. So there are advantages. The problem for these companies isn't just that they are smaller or less well known. The problem is that they haven't developed a vastly superior or different product.
Make a very intuitive operating system, and the world will beat a path to your door.
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