You don't have to wiki me, I'm not an ignorant arse. But, you also have to realise that it has additional symbolic value in the west. Now, I can only speak for Norway, but the keffiyeh is a piece of cloth often associated with the punk and bohemian movement, and left and/or red political views.
A lot of lefties wear badges and t-shirts with Che Guevara, but they're not necessarily communists, but the iconic picture of Che has additional symbolic value beyond it's origin.
Thanks! Yeah, it's very nice. Bought it in 2000 in Freetown Christiania.