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This is the only videogame besides scene it and lips that my girlfriend has ever been interested in enough to buy for herself. She is considering getting her own gold account just to play. I don't know if this will have much of an effect in the traditional 18-30 year old male market, but I see a lots of potential to create interest in the non-traditional gaming markets. This could also really set off the Primetime channel on xbox live if it succeeds.