Will there be a PS4?

[NJ5]

darthdevidem said:
It's a bit silly people who are saying this....

OF COURSE there WILL BE A PS4, but will it be called Ps4??

n WHY will there be one??

Because PS3 hasn't stopped selling, it's still selling beleive it or not

n if BLU-RAY takes off, it's BECAUSE of the ps3

darthdevidem wrote a sentence in caps, I'm convinced! Put me in the preorders list please.

Seriously, I think they're spending too much money on this "investment" phase as they call it. The Cell was a huge investment, putting Blu-Ray in the consoles cost them a fortune, and they're now doing an European price cut 6 months after lunch... They've had so many SKUs that I'm sure they spent a lot of money on logistics and production, and they still can't ramp up production enough for the PS3's components to decrease massively in price. Software sales are low (and will continue to be low for a long time).

As a comparison, Microsoft wasted a lot of money on the Xbox. Now it's Sony's turn to do the same with the PS3... They will lose billions and billions. And as we all know, Microsoft is a much richer company, I don't think Sony can absorb the losses as gracefully as Microsoft. I doubt there would be no consequences at all... Ditching the games division completely could be too much, but at least a change of strategy will be in order. I just can't see Sony's top management being happy with having the games division sucking in all the profit from the other units! Sony's profit margin is too low for that, less than 5% in fact. MS's profit margin is more than 20%, and Microsoft's revenue is only slightly lower!

I'm looking forward to read Sony's Q2 financial report, that will give us some more info.