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goddog said:
Gilgamesh said:
Leonidus said:
Ok, so a platform with over 120M owners that is still selling (PS2) is worth less than a console that is dead that has less than 30M owners (Xbox).

Am I missing something?

In other words they just randomly picked names out of a hat and made a list of it

could you read the pdf i linked to it for reasoning behind the research or are you just going to complain? really? its not there stuff they are reposting out of a document for an established company that does brand value for other markets, though this seems to be the first year they have done the gaming market

To put it simple, what we are getting at, is that the company responsible dosen't know the calculation for Brand Value