Why is renting games legal?

[bardicverse]

liquidninja said:

bardicverse said:

 

Did they? If they sold 5 copies of the game to Blockbuster, who in turn had 505 people rent the game, then did the developer/publisher lose 500 sales?...

 

 

You can't lose what you never had.

When it comes to potential market, sure you can. If those people had no option but to buy the game, broke down and bought it, thats 15K more to their profit list