Maybe because people are not made of money or simply refuse to pay £30 for a couple hours of entertainment? The company obvious has to purchase the game first and then rent it out so the developer does get some cash.
Rentals have allowed me to play all the games I want and save a lot of money. I used to purchase games but NEVER I repeat NEVER played a game twice and they simply gathered dust. I only purchased 2 games a year at most anyway so since renting it allows me to have a rental subscription for 4 months.
Either way why do you care or more importantly why are you not renting? It's all a con this generation, if the 100kb downloads to get a mode which was on the retail disc does not open peoples eyes nothing will.







