Sony did it with Ghostbusters and Microsoft do it with Tony Hawk.
The UK is an important battleground and no its sales are not imports for the rest of Europe due to the weak £ as the UK was strong before the £ weakened.
Quote from Chris Lewis (Microsoft) from the GamesIndustry.biz interview in Feb.
Q: We've been hearing that with the changing currency levels, and the much weaker pound Sterling, gamers in mainland Europe are trying to buy online from the UK more - is that prompting you to look at your relative price points at all?
Chris Lewis: We're mindful of that, but it's very hard to plan too far ahead as regards foreign exchange rate fluctuations. Sterling right now is in a different place right now versus the Euro and the Dollar, and the Yen - so that which you allude to, you'd start to expect to see some the Sterling-based business hemorrhage out of the UK.
Actually we're not seeing that much of it - we have a look at it a couple of weeks ago along those lines, trying to match our sell-in with our sell-through to see if there's a disparity there that might imply that stock is going elsewhere. We're not really seeing a lot of it at the moment - but that's not to say it won't start to happen.
Do we then get into a flurry of price changes? No, I think we remain structured about it and we don't try and predict too far ahead what we think currencies will do. I think we're in a fine place as regards our price points anyway now, and I think the consumers are testament to that - they are flooding to the platform in a way that is even beyond our own expectation levels to be honest - which is great.
Fortunately we've built sufficient inventory to give us the flexibility to accommodate those levels of demand versus our original plan, so we haven't had any stock shortages. We have sufficient stock to continue to cope with increased demand.
http://www.gamesindustry.biz/articles/chris-lewis-part-two
W.L.B.B. Member, Portsmouth Branch.
(Welsh(Folk) Living Beyond Borders)
Winner of the 2010 VGC Holiday sales prediction thread with an Average 1.6% accuracy rating. I am indeed awesome.
Kinect as seen by PS3 owners ...if you can pick at it ...post it ... Did I mention the 360 was black and Shinny? Keeping Sigs obscure since 2007, Passed by the Sig police 5July10.
