People thought the ads were stupid... but I knew they were good.
It's always a little nebelous when the market leader acknowledges the other guy... because they usually only need to rely on "Mere exposure" marketing. Just putting out ads to further your image as the top dog. But Apples ads were very hard hitting.
In reality they are kinda taking a play out of the republicans handbook.
Making Macs look like the rich elitists who have $200 dollar haircuts and think they're better then you if you can't afford them. Etc.
But they're doing it in a much more subtle way.








