@Necromunda
No what Microsoft will be showing is game footage. A member of the media will stop in front of a screen for three minutes, watch the footage, grab up any material, and be on their way. They will be lucky to have someone actually describe what is going on.
Sony Online Entertainment will be doing something entirely different. They will have a room packed while they announce every new game, expansion, and patch. Which will probably be followed by lengthy question and answer sessions. Trust me if you haven't ever read patch notes, or expansion synopsis it is a very drawn out process. Basically it is not going to be three minute pitches for them. They are going to be in the trenches for hours on end.
This is the difference between three minutes and three hours. Further more they are going to be talking to people who know just as much about their products as they themselves know. In fact there is a good chance they will know more. So it is an entirely different kind of presentation. I am sure they will have three minute screens about, but at times that space is going to be packed for hours on end.
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