Sony Online Entertainment basically functions as an autonomous division. Further more their floor space is actually in relation to their foot traffic. Community games need to have space to cover attendance. Remember it isn't just the media they will probably be having a number of community members attending. So for them it will not be an in the door out the door affair. They are going to have a large number of people milling about their space for hours.
Community gaming is an entirely different type of presentation from typical console gaming. They are going to probably be hosting question and answer sessions with members. They will need walls of terminals, and they are going to be handling members from over half a dozen games. Basically the space is an absolute must. The space is such an issue that many online game operators have their own events. Even for a single game.
Bottom line do not read anything into Sony Online Entertainment having a big section. Were Microsoft or Nintendo to have massive online gaming divisions they too would have huge sections. You just cannot cram over a hundred people for three or four hours into a tight little box. Those normally civilized people would just begin to eat one another. Especially since it is not unheard of for them to arrive drunk.
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