The first game in a potential franchise's only goal is to sell as much as possible. It does not matter if they have to price-cut it. If this game sells around 600-700k then that means that this game will turn into a franchise. Once a franchise, all the people of those 600-700k loved it will buy it and word of mouth can make it bigger.
Atleast this way, the sales of MadWorld will go up now!