Bethesda announcing ‘really big’ Wii game this year

[NJ5]

arsenal009 said:

NJ5 said:
Five percent of the Wii userbase = 2.5 million. I certainly hope that's not the level of sales they're expecting, especially for a first effort on the Wii.

 

He never said they were looking to capture 5% of the Wii userbase sales.

If it’s five per cent of the market and you can own that space it’s worth doing because you can achieve volume. If you can’t own it at five per cent, it’s not worth doing, quite frankly.

How do you interpret this sentence and especially the bolded part then? It's not entirely clear, then again that was the point of my post.