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Just to add perspective here, Gears Of War 2 has dropped to half price in the UK inside of 6 months. When you consider that the game must have sold to at least Epic's base expectations then it doesn't always follow that a price cut is a sign of failure.

I do think Madworld hasn't sold as much as Sega would have liked though personally so it could very well be the reason in this instance. I'll defend my opinion though by stating only the Sega directors know if the title has been a success for them.