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If Rockstar release it on PS3,they would yield more income cause in Europe where PS3 games sell more,they price of a game is near 70 pounds,that is double of wat a game would earn them here.

360 sells more copies but they sell most of games in US where a games cost only 60$.

And if they release it exclusive to PS3,it wud boost system sales and then more people will buy the games in addition to the normal base.That way Rockstar earn more