NSS7 on 16 May 2009
I don't think Sony can afford another price cut. Each PS3 sold they lose $40. If they drop $50 they will lose $90. Let say they sold 500k PS3 this month with $40 loss for each console. Total Sony lose about $20 million. After $50 price cut PS3 sales might increase to 800k with $90 loss each. Total loss $72 million. Taht 3.5x more loss. The only way they can cut the price is when PS3 production cost below sales price or PS2 and PSP sales increase dramatically. Software sales cannot cover all the lose.
