Sony PS3 Price Cut Around The Corner (SNE)

[Derek]

NJ5 said:

Gilgamesh said:

Why would they have a price cut if the there two other consoles thats making them money are selling almost better then the console that there losing money on. Sony's probably happy that there not selling so many PS3s. They can just ride this out, until they can afford a price cut, theres no rush, it's not christmas yet lol.

That's a good question, but how can they attain the 13 million forecast without a big price cut ASAP?

I said this on another thread but... In the last fiscal year, sales went like this:

April - October 5 million

November - December 3 million

January - March 2 million

Let's assume they only cut the price before November... And let's be optimistic and say they sell 5 million until then like last year (unlikely since sales are down YoY). This means the price cut would have to increase sales by 60% in the November - March period.

That's what leads me to conclude that if they really want to sell 13 million, a price cut has to come well before the holidays.

 

Keep in mind that many companies pad their "expected sales" figures.  It's especially easy to do in an environment like this, where you can just blame it on the economic downturn if you miss the marks.